Zoe Briggs: #Vote for Aduna and let us make Baobab famous! One fruit, one vote 10 million Livelihoods

Africa is very very close to my heart being of African descent, a Nigerian born in the UK I still have the spirit of Africa running through my veins.

I have been fortunate to visit Nigeria a number of times and seen the life and soul of Nigeria through each encounter I have been blessed to experience.

Now, once in a while when we turn on the television we are presented with a very different image of Africa. The thought of Africa to some people is that it is a country where there are people who are suffering endlessly with no food or water or proper shelter. You see and hear children crying with flies perching on their dull skin and mothers carrying these innocent souls with their ribs almost coming out of their frame.

That is not Africa. Africa is a vibrant continent that is full of life and vigour. The people are warm, friendly and welcoming.

Africa is a country that boasts of a wealth of natural resources, it is also a hub of economic growth, entrepreneurship and innovation.

Did you know that more than 25% of the world's Botanical species originate from Africa? Sadly less than 1% find their way onto the shelves of health and beauty retailers.

This is where Aduna comes in, they need your help to make Baobab famous #MakeBaobabfamous

Aduna Baobab is a 100% natural, nutrient dense raw wholefood. It is a rich source in Vitamin C, Calcium, potassium and thiamin. It is almost 50% fibre and has one of the most highest antioxidant properties in the world. It is called the feel good fruit and trust me when I say you will feel good when you take it. Whether you mix it in with fresh juice or mix it into water you are bound to get a boost that will leave you feeling energetic. I really look forward each morning waking up to a fresh glass of Baobab mixed in water.

Read more about them on their website here

Their mission is to create demand for under utilised natural products from small scale producers in Africa. Since their launch in 2012 they have lifted Baobab from obscurity to being London's best selling superfood. They are already working with 11 communities in Poverty stricken Northern Ghana to source their Baobab, over 1000 women are receiving transformational income flows through trade and not aid. They are now ready to scale up to a possible 8,000 communities.

But to achieve this target this is where your help is needed. The demand for Baobab needs to be heightened #VOOM.

Wouldn't it be amazing to create sustainable livelihoods for millions of rural households?

This will become a reality if you take a few seconds of your time to vote. #MAKE BAOBAB FAMOUS!

Aduna has made it as semi finalists of Virgin's pitch to rich competition. Watch their entry here.

They came from a field of 500 entrants and are now part of the final 10 entrants they have almost made it to the finish line.

You

can help them get there.

There are

14 days left to generate as many votes as possible

Getting into the top 3 would mean getting Sir Richard Branson's backing for the campaign

This would transform awareness of Baobab- and with it potentially millions of lives. Lets do something great!

Voting takes just 10 seconds and here is what you need to do:

1. Click on this link here
2. Verify your vote (click the link you will receive from Virgin via email) and also check your spam inbox just incase you can't find it in your main inbox
3. Share and spread the word everywhere you can on your social media websites. Twitter, Facebook, Instagram, Pinterest.

Further reading? Click here